Salma Hayek and Ellie Krieger help kick off a new campaign to show how every good day starts with milk.  Salma and Ellie are teaming up with the National Milk Mustache “got milk?®” Campaign to launch The Breakfast Project to help more Americans enjoy breakfast at home and be sure to set the table with milk. The goal is to makeover America’s mornings so families can have a more nourishing and delicious start – which can have a powerful impact on the rest of their day, and even their lives.

“My days are always super busy, always very hectic, and I have to juggle so many things at the same time, but I wouldn’t dream of skipping breakfast.   I recognize how valuable it is to begin the day with a healthy breakfast that includes milk.  It’s a special time that I can share with my family, and I feel good that my daughter is getting the best start possible to her day.”

Hayek will be the face of the multifaceted and bilingual campaign, where she will appear in two TV spots, directed by award-winning Hollywood cinematographer Wally Pfister, that will begin airing nationally on February 27.