Jessica Alba Graces Cover Of LA Confidential And Opens Up About Honest.com | Celeb Gossip, Celeb News and Celeb Pictures by I'm Not Obsessed
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Jessica Alba Graces Cover Of LA Confidential And Opens Up About Honest.com

Posted on February 28, 2012 at 10:51 AM

Here’s your preview of Los Angeles Confidential magazine’s March issue with Jessica Alba as the cover star! The brunette beauty opens up about her latest creation of the eco-friendly e-commerce website Honest.com and her latest voice work in the film, Escape From Planet Earth.

Alba discussing why she started the eco-family-friendly product website Honest.com: “It stems from being a mom,” she says. “When I (was pregnant for the first time) and started shopping in stores and online, it was horrific seeing all these toxic chemicals (in baby products), which can contribute to everything from cancer to autism. I have the time and the means to shop around and find the best products, but most people don’t. I wanted to come up with one brand people could trust. You can have baby items that are cute and eco-friendly, with delivery right to your door.”

When I said I wanted to make safer, nontoxic products, people were like, ‘What does that mean? And why and how will it be different from anything else out there?’ They thought I was nuts for wanting to launch with more than 20 products, but I know what it takes to put together a household, and I know how many products you actually go through as a parent. When we surveyed other parents, they had the same thoughts I did, so I wasn’t totally crazy— thank God.”

Alba reveals how she balances having a career and being mom and how parenthood has changed her: “It’s not perfect,” she says. “I’m constantly feeling I should be spending more time at home,” she says. “I installed a kids’ corner in the office, and the baby is really easy right now. But every day is evolving and changing. If I’m not going to be home all day, I know I’ll be home at night”….”I love everything about being a parent. I didn’t even know it was possible to have this much love and joy and happiness in my life. It’s overflowing, unconditional and selfless. I never experienced that type of thing before I had kids. It’s been the most profound experience I’ve had as a person and as a woman,” says Alba.

“I feel like I’ve finally come into my own and become the person I always should have been, or that I always wanted to be. I feel more grounded, free and comfortable in my own skin than I ever have. The paradigm just shifted completely to my family.”

Alba talking about fashion and how her style has changed through the years: “I’ve been doing this since I was 12, going to fittings and all that. So I know what works on my silhouette,” says Alba.” Fashion is part of the job. There’s a fantasy element. IT’s fun to go out and see what everybody’s wearing. Some things really work, and some don’t. And then there are some people, like Kate Moss, who can wear anything.”….”Now it’s just what I’m feeling that day,” she says.

“I have changed a lot. I didn’t use to wear a lot of color. I guess I’ve been more adventurous with my style and clothes choices since I’ve become a mother. It doesn’t feel as heavy or as big a deal. Before, I was incredibly bashful and shy. When I was younger, I was really uncomfortable in dresses and high heels or anything like that. Over the years, I’ve embraced a more feminine side.”

Alba also dishes on her love for social media in the article. “Prior to social media, you had to rely on a third party to get a message across. If a rumor was printed, there was only so much you could do about it. Now you can control certain things, and you can really connect with people. It’s nice to have that outlet and counterbalance.” What’s more, she adds, “For the company, it’s great. Moms feel connected; parents can share their experiences and have their voices heard. We listen to the feedback. It’s so important.”

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    4 thoughts on “Jessica Alba Graces Cover Of LA Confidential And Opens Up About Honest.com”:

  1. Little known fact-there is no FDA or regulated scientific or even Governmental definition of the term ‘non-toxic’. Its just a media/advertising buzzword. There are items in food that are actually toxic. Shes just selling on the myth of this ‘non-toxic’ stuff, and probably at jacked up prices because its from a ‘star’, so the idea that its for people who haven’t ‘the means’ that she does is a laugh.

  2. what ignorant responses. chemicals in your food or the products you use is NOT a good thing, and anything you can do to avoid them will keep you healthier. “We” may not know everything, but common sense will tell you not to put known carcinagens in or on your body, which does not know how to process such things.

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