Aerin Lauder is the granddaughter of the iconic Estee Lauder. From what she tells Town & Country, it seems like Aerin is very much following in her grandmother’s footsteps! She talked about her grandmother and her new fragrance, Aerin, in the September issue of Town & Country.
Aerin on her sense of style: ”I’ve always liked simple. Growing up I wore corduroys and Lacoste shirts, Maraolo flats, and maybe one gold bracelet. My grandmother (Estee) gave me a credit card to Ann Taylor when I was 15, and I went and got cream-colored turtlenecks.”
On “Aerin” – the brand: ”I’ve been in this business for so many years, and the question of what’s inside your makeup bag always came up. It became what’s in your closet, what’s on your desk, your dressing table.” Aerin sees her role as being curator of the collection she calls “mistake proof makeup” and as a friend and editor to the women who will buy it. She envisions it as a palette of beauty essentials that will help women feel “confident and pretty while balancing work, family, and home.”
Ronald Lauder on his daughter and famous mother, Estee: ”I’m very proud of Aerin, and I believe that however proud I am, Estee would have been twice as proud. She was almost the same age as Aerin when she started and I know that with Aerin’s knowledge in cosmetics and her fabulous sense of style and taste, her new line will be just as successful as her grandmother’s line was when she started almost 60 years ago.”
Aerin does seem to have her grandmother’s elegant style. I’m loving these pics! You can read the entire interview, and see the rest of the photoshoot, in the September issue of Town & Country, which hits newsstands on August 14.
Photo credit: Jonathan Becker / Town & Country
Fashion credit, cover: Aerin wears Rochas.
Fashion credit, inside photo 1: Aerin wears a red Hermes dress; Aurelie Bidermann necklace.
Fashion credit, inside photo 2: Aerin wears an Etro dress; Jacques sandals; Pamela Love cuff.
Styled by Alexandra Kotur
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