“Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”
Pepsi president Brad Jakeman said:
“Consumers are seeking a much greater authenticity in marketing from the brands they love. It’s caused a shift in the way we think about deals with artists, from a transactional deal to a mutually beneficial collaboration.”
Sounds good to me. Pepsi’s going to have some amazing commercials come out next year, I bet!
We’re going to be seeing more of Beyonce. She’s signed on to be the new face of Pepsi! Beyonce reportedly signed a $50 million deal for Pepsi’s ‘Live for Now’ campaign (that fifth grade education pays well, huh, Wendy Williams?). She’s also going to appear on some limited edition Pepsi cans next March. Beyonce said:
Pepsi president Brad Jakeman said:
Sounds good to me. Pepsi’s going to have some amazing commercials come out next year, I bet!
Photos by Teach/FAMEFLYNET